Making Critical Contacts to Develop Your Business
Often it is more who you know than what you know!
Making key contacts is the most important factor in developing a new business, whether it is an investor, a customer, a partner or a key employee. But, this is a time consuming process and requires even more time and effort to manage. Your time may be better spent on other tasks while delegating the process of making contact, arranging the meeting and doing the followup to another party.
Matrix Internationale is very experienced in this process. Our extensive list of key players in many industries and our knowledge of how to get to people we do not yet know, gives you an edge in this vital task. We will:
This effort must be customized to your needs and often involves attendance at conferences and events where the person you wish to meet is an attendee or speaker. It can cost from $5,000 to $100,000 +.
Custom Market Research
Who is going to buy your product or service?
This is a key question every business must address. Research has shown that companies who spend effort up-front to establish who their customer base really is, what they want and how much they will pay for it are far more successful than those who do not. While secondary market research reports can describe history and trends, they cannot tell you much about what individual customers really want. If you are going to make a success of your endeavor, you need this information.
Matrix Internationale brings unique skill and experience to this process. Our principals and associates possess technical backgrounds and marketing experience. We have tackled some tough research problems and know where to get the information, often from not-so-obvious sources. We know how to make sense of the data, how to convert it to knowledge and how to use this knowledge to provide sound recommendations.
If your product or service is technology based, if you are not a skilled market researcher, or if you just want an additional professional opinion, you need this program.
The Technology Market Research Program
All of the work in this program is conducted by engineering and marketing experts who have broad experience with technology and know how to extract the maximum amount of information from those surveyed.
The schedule and cost of this program varies with the complexity and scope of the survey of customers and competition. Typical programs are between $4,500 and $45,000.
What is the path to success?
Strategy represents the link between your vision and the actions needed to make the vision a reality. You need to understand the scope and implications of your vision, know how customers will accept what you offer, and have a grasp of the external environmental factors which will influence the way you do business. Developing a strategy that can be accepted and implemented by your entire company is key.
Matrix Internationale brings unique skill and experience to this process. Our principals and associates all possess technical backgrounds, marketing and strategic development experience and have worked with both large and small organizations to make visions a reality.
No one can effectively develop your strategy for you. But if you need help in getting started or in carrying through an effort from vision to implementation, our Strategy Development Program is for you.
The Strategy Development Program
Matrix Internationale will spend time with you to understand your objectives, offerings and what you have done until now.
The schedule and cost of these efforts vary with the scope. Typical programs are between $5,000 for a seminar to $100,000+ for comprehensive projects including custom research into markets and competitors as well as implementation support.
You have only one chance to make a good "First Impression"!
Proposals, especially in the government arena, represent your best response to a specific opportunity. Simply responding to every request can be a very expensive and often ineffective effort. The best approach is to know your strengths, the customers who need what you can offer and to tailor proposals carefully to meet the needs.
Several members of the Matrix Internationale staff have had broad experience in both the development of Requests for Proposal (RFP) and the evaluation of the responses as well as developing responses to the RFPs for commercial businesses. We have worked on the Small Business Innovation Research Program, the Advanced Technology Program and both large and small scale systems proposals. We have also assisted companies in identifying opportunities that have not yet been published.
The Proposal Development Program
The schedule and cost of these efforts vary with the scope. Typical programs are between $3500 for a simple ATP or SBIR project to $50,000+ for more comprehensive efforts involving extensive research and writing.
Is "Status Quo" an option?
Change has become a fact-of-life in this new twenty-first century. Zero Defects, TQM, Re-engineering, downsizing, networking, the Internet and globalization are just some of the concepts we have had to face in the past, to use and to overcome. It's continuing and accelerating.
The Change Management Program
We work with you to:
These programs are customized on a very individual basis. A simple seminar can cost as little as $5,000, while a program requiring strategy development and extensive interaction with a large staff may be $100,000+.
Easy to talk about - hard to manage.
Alliances are a way of extending your reach into new markets. They also represent a way of sharing cost, risk and dealing with uncertainty. Many, if not most alliances fail because the parties failed to consider all of the implications to business, company culture and the market. Managing the alliance is not always easy.
Matrix brings both tools and experience to this process and can significantly improve the chances of success.
The Alliance Building Program
We can conduct an alliance seminar for approximately $5,000. A comprehensive program involving developing a thorough understanding of your structure, researching partners, making introductions and assisting in the creation and management of the relationship might be between $20,000 and $150,000+.